Top 5 Virtual Fitness Programs on Unified Platform in Spain, Q1 2023

The first quarter of 2023 saw significant activity in the virtual fitness app market in Spain. Here’s a breakdown of the performance of the top 5 virtual fitness programs on a unified platform.

Wikiloc Outdoor Navigation GPS experienced an upward trend in weekly revenue, starting at around $39.8K and peaking at approximately $58.2K in mid-January. Downloads saw a notable increase, especially in March, reaching a high of 18.8K in the week of March 20. Active users fluctuated but showed a positive trend, ending the quarter with around 53.9K.

Strava: Run, Bike, Hike had a fluctuating revenue pattern, with a peak at $49.9K in the first week of January and another peak at $40.5K in mid-March. Weekly downloads were strong, with a high of 19.5K in the last week of March. Active users remained consistently high, averaging around 260K throughout the quarter.

Freeletics: Workouts & Fitness showed steady weekly revenue, peaking at $12.9K in early January. Downloads, however, started at 4.4K in the first week of January but gradually decreased, ending the quarter with around 1.9K. Active users remained relatively stable, averaging around 28.9K in March.

Sweat: Fitness App For Women had a varied revenue pattern, peaking at $12.7K in the first week of January. Despite low download numbers, active users showed some consistency, averaging around 1.9K in February and March.

Zwift: Ride and Run maintained a steady revenue stream, peaking at $8.2K at the end of February. Downloads were modest, peaking at 934 in mid-January. Active users showed a downward trend, ending the quarter with around 2.8K.

For more detailed insights and analytics, visit Sensor Tower.